Primary care physicians can treat just about anything. Most people don't know that. This campaign was built to change that.
Working with Baptist Health Little Rock, I led the concepting and ideation for a primary care awareness campaign, directing a designer, writer, and illustrator from idea to completion. The creative hook was alliteration: a cheerful, illustrated approach that let us quickly communicate the breadth of care a primary care physician provides without overwhelming the reader.
The campaign ran across direct mail, marketing automation emails, and a landing page where users could schedule an appointment. I art directed all design, copy, illustrations, and animations, making sure everything worked together from the first touchpoint to the final click.
Working with Baptist Health Little Rock, I led the concepting and ideation for a primary care awareness campaign, directing a designer, writer, and illustrator from idea to completion. The creative hook was alliteration: a cheerful, illustrated approach that let us quickly communicate the breadth of care a primary care physician provides without overwhelming the reader.
The campaign ran across direct mail, marketing automation emails, and a landing page where users could schedule an appointment. I art directed all design, copy, illustrations, and animations, making sure everything worked together from the first touchpoint to the final click.
Symptom Illustrations
Mobile Landing Page
Direct Mail Postcards
Marketing Automation Email
