Primary care physicians can treat just about anything. Most people don't know that. This campaign was built to change that, using a cheerful, illustrated, alliteration-driven approach to communicate the breadth of care a primary care physician provides without overwhelming the reader.
The campaign ran across direct mail, marketing automation emails, and a landing page where users could schedule an appointment, working together from first touchpoint to final click.
My Role
Concepting: Led the concepting and ideation for the campaign, including the alliterative creative hook.
Art Direction: Directed a designer, writer, and illustrator from idea to completion, art directing all design, copy, illustrations, and animations across the campaign.
Symptom Illustrations
Mobile Landing Page
Direct Mail Postcards
Marketing Automation Email