Great design doesn't just look good. It makes people feel something, remember something, want something.
I'm a creative problem solver who sees brands the way I see people. They have a personality, a point of view, something worth saying. My job is to find what makes them singular and bring it to life visually in a way that actually connects.
I've spent my career across agencies and in-house, which means I know how to move fast without cutting corners, and how to build the systems that keep creative quality consistent at scale. I collaborate closely with writers, strategists, and producers because I believe the thinking and the craft are inseparable. The best-looking work in the world falls flat if the idea isn't there. And a great idea deserves to be executed beautifully.
I'm a creative problem solver who sees brands the way I see people. They have a personality, a point of view, something worth saying. My job is to find what makes them singular and bring it to life visually in a way that actually connects.
I've spent my career across agencies and in-house, which means I know how to move fast without cutting corners, and how to build the systems that keep creative quality consistent at scale. I collaborate closely with writers, strategists, and producers because I believe the thinking and the craft are inseparable. The best-looking work in the world falls flat if the idea isn't there. And a great idea deserves to be executed beautifully.
Job Experience
Phase2, Washington DC (Remote), 2021 to Present
Design Manager
Design Manager
Owned the primary brand role, developing and overseeing campaign creative, design, trade show booth design, event logistics, and marketing materials across all channels to ensure consistent, on-brand execution.
Served as the primary point of contact for all design requests, owning intake, traffic and budget across a high-volume pipeline.
Operationalized a full design delivery system including ticket management, project prioritization frameworks, and standardized templates that reduced turnaround time and improved consistency.
Built and maintained a digital asset management system housing 4,000+ assets, improving discoverability and brand compliance across teams.
Collaborated with a diverse mix of stakeholders, internal departments, and vendors to solve business challenges and improve experience for prospects, clients, and employees.
Operationalized a full design delivery system including ticket management, project prioritization frameworks, and standardized templates that reduced turnaround time and improved consistency.
Built and maintained a digital asset management system housing 4,000+ assets, improving discoverability and brand compliance across teams.
Collaborated with a diverse mix of stakeholders, internal departments, and vendors to solve business challenges and improve experience for prospects, clients, and employees.
Graphic Designer
Partnered with key stakeholders to define visual language and establish art direction for design and creative projects.
Applied design strategy to support and amplify sales and marketing initiatives across multiple channels.
Produced a full range of creative deliverables including briefs, sketches, mockups, visual systems, and finished work, with a sharp eye for brand consistency.
Applied design strategy to support and amplify sales and marketing initiatives across multiple channels.
Produced a full range of creative deliverables including briefs, sketches, mockups, visual systems, and finished work, with a sharp eye for brand consistency.
Healthgrades, Madison, WI, 2011 - 2020
Associate Creative Director
Associate Creative Director
Managed a team of designers and writers to develop award-winning creative for multi-channel marketing campaigns across a roster of 50+ clients.
Developed creative briefs that grounded campaigns in clear insight and strategy, giving teams a strong foundation for concepting.
Kept multiple projects moving simultaneously by organizing team resources and managing timelines to meet tight deadlines without sacrificing quality.
Presented creative concepts to internal stakeholders and clients, translating ideas into clear, compelling stories.
Recruited and evaluated creative candidates for designer and writer roles.
Developed creative briefs that grounded campaigns in clear insight and strategy, giving teams a strong foundation for concepting.
Kept multiple projects moving simultaneously by organizing team resources and managing timelines to meet tight deadlines without sacrificing quality.
Presented creative concepts to internal stakeholders and clients, translating ideas into clear, compelling stories.
Recruited and evaluated creative candidates for designer and writer roles.
Art Director
Led brainstorming sessions and provided creative direction, guiding cross-functional teams from initial concept through final execution.
Supported the Associate Creative Director in brief development and identified emerging industry trends to keep work fresh and competitive.
Fostered skill growth among designers and writers, and held the line on brand consistency across all channels.
Supported the Associate Creative Director in brief development and identified emerging industry trends to keep work fresh and competitive.
Fostered skill growth among designers and writers, and held the line on brand consistency across all channels.
Senior Graphic Designer
Collaborated with writers to develop on-brand messaging and design across print and digital channels.
Mentored production designers to build upon their design skill sets.
Mentored production designers to build upon their design skill sets.
KW2 (Knupp Watson & Wallman), Madison, WI, 2008 - 2011
Production Artist & Graphic Designer
Production Artist & Graphic Designer
Designed for print and digital channels as well as out-of-home marketing materials such as billboards, large format banners, and bus wraps.
Maintained stringent production standards for all artwork that went through the agency.
Prepared files for print and reviewed printer proofs for final production.
Skills
Design & Production: Adobe Creative Suite (Photoshop, Illustrator, InDesign, Acrobat), Figma, Canva, Jitter
Systems & Operations: Web-based Digital Asset Management, HubSpot, Drupal, Microsoft Office, Google Workspace, Monday, Acquia DAM, Brandfolder
Emerging Tools: AI prompting, Claude Cowork & Design, Leonardo
Leadership & Craft: Creative direction, team management, project management, brand systems, sales enablement, cross-functional collaboration, stakeholder communication
Education
Madison College, Madison, WI
Associate in Applied Arts Degree in Graphic Design & Visual Communication
Madison College, Madison, WI
Associate in Applied Arts Degree in Graphic Design & Visual Communication