I took Phase2's generational research and transformed it into a digital report built for an audience that needs insights fast and actionable. The design work wasn't just about making it look good. It was about making dense data readable, giving decision-makers something they could actually use. The report surfaces patient patterns and preferences by generation, and can be used as a foundation for building synthetic personas.
I handled all design, from structure and hierarchy to visual storytelling, making sure the data landed without losing the reader along the way.
I handled all design, from structure and hierarchy to visual storytelling, making sure the data landed without losing the reader along the way.
