Social media is where a brand either shows up or blends in. For Phase2, I designed a library of LinkedIn and Instagram content built to build recognition and keep the brand showing up consistently.
From event promotion and newsletter sign-ups to brand awareness campaigns and a full AI Takeover Week series, every post was built to stop the scroll and feel unmistakably on brand. Consistent visual language, intentional typography, and a clear hierarchy that works in a feed, at a glance, on a phone screen.
This is the work that lives between the big campaigns. The stuff that shows up week after week and quietly builds trust with an audience over time.
