Heartburn is no joke. But a little humor goes a long way.
As associate creative director, I led the concept and guided a designer and writer from idea to production. The creative strategy was simple: meet the reader where they are with a light-hearted question that hints at real relief. We flooded the front of the postcard with Cooper's signature red to stop them in their tracks, then anchored it with a familiar object that said everything without saying too much. You can eat the foods you love again.
