As an associate creative director, I used a clever metaphor as a visual representation to remind consumers that once back pain starts, it can create a cascading effect of back problems in the future. Using a clean, easy to read layout, allows the headline to be the hero. The image compliments the headline and reinforces the visual metaphor.
![](https://cdn.myportfolio.com/24a384600f31c6b27ca30be846a6d903/484ac984-954e-48f1-9642-4ed46733fd83_rw_3840.jpg?h=5c559d2aa96990f737bfd2ac19417175)
![](https://cdn.myportfolio.com/24a384600f31c6b27ca30be846a6d903/c34b7ac1-7720-4eaa-8944-1a4e412c878e_rw_3840.jpg?h=dd1663ef26e010d9c3252ad7ef201733)