Good swag does two things: it builds brand awareness and it reflects the people using it. This kit did both, across six pieces: two t-shirts, a hat, a jacket, a mug, a tote, and a notebook.
The designs are rooted in Phase2's most dominant brand element, paths, which carry the story of where they've been and where they're headed, with custom typography giving the kit its own voice. The tote broke from that system on purpose, featuring the "++" symbol Phase2 employees use to recognize each other internally. It's not part of the outward-facing brand, but it earns its place, the best swag makes people feel something, and that one lands for the people who know what it means.
My Role
Design: Selected the types of swag to include, decided how the brand should show up across each piece, and designed the set to feel cohesive with the brand front and center.
Production: Directed a third-party vendor on sourcing and production across all six pieces.
