Good swag does two things: it builds brand awareness and it reflects the people using it. This kit did both.
I served as brand designer and art director, producing original artwork and directing a third party on sourcing and production across six pieces: two t-shirts, hat, jacket, mug, tote, and notebook. The designs are rooted in Phase2's most dominant brand element: paths, which carry the story of where we've been and where we're headed. Custom typography gave the kit a voice as intentional as the imagery.
The tote took a different direction, featuring the "++" symbol, the way Phase2 employees recognize each other in Slack. It's not part of the outward-facing brand system, but it deserved a place here. The best swag makes people feel something, and that one lands for the people who know what it means.
Delivered on time and on budget.
