For the HLTH conference, I designed a booth experience alongside our creative director built around a simple, visual question: what will actually shape the future of healthcare websites? Attendees placed ping pong balls across six categories, white for least impact, blue for most, turning industry opinion into something you could see and sort with your hands.
The interaction gave us genuine insight into market demand while generating qualified leads and opening doors to meaningful follow-up conversations about building digital health products.
My Role
Concepting: Developed the booth experience end to end, from the ping pong ball voting mechanic to the "seeing the future" idea that carried through to the branded Goodr sunglasses attendees took home.
Design: Designed all the visual and physical elements of the experience.
Production: Managed vendor relationships, supply ordering, event logistics, and all printing for the activation.
HLTH Booth
Branded Sunglasses & Packaging
Final Booth Artwork
Survey Results From Booth Interactive Experience:
Most Impact = AI Heath Agents
Least Impact = Retail Delivery
Most Impact = AI Heath Agents
Least Impact = Retail Delivery
