For the HLTH conference, I designed the booth experience alongside our creative director. The concept was simple: invite attendees to weigh in on the future of healthcare websites by placing ping pong balls across six categories. White for least impact, blue for most.
The interaction gave us genuine insight into market demand while generating qualified leads and opening doors to meaningful follow-up conversations about building digital health products.
Participants walked away with a pair of Phase2 branded Goodr sunglasses in custom packaging.
HLTH Booth
(AI Mockup)
(AI Mockup)
Branded Sunglasses & Packaging
(AI Mockup)
(AI Mockup)
Final Booth Artwork
Survey Results From Booth Interactive Experience:
Most Impact = AI Heath Agents
Least Impact = Retail Delivery
Most Impact = AI Heath Agents
Least Impact = Retail Delivery
