Distilling a brand's essence into 60 seconds meant getting fluent in the brand fast, then figuring out which stories needed to be told. I developed the storyboard, picking the stories that best captured the brand and mapping out how they'd come together in 60 seconds.
Beyond the reel itself, I saw an opportunity to get more mileage out of the project, so I came up with a set of additional assets built alongside it: animating the brand's logo for the first time, plus reusable lower thirds, transitions, and motion elements designed to extend beyond this one reel into future video work.
The reel was built for events, social, and the website, and quickly became the brand's go-to introduction across every channel that needed to make a fast first impression.
My Role
Art Direction: Created the storyboard and set the creative direction for how the story would be told, then worked with a freelance motion designer to execute the vision.
Production: Imported and organized all final animated assets into the company's DAM.
