Distilling a brand's essence into 60 seconds was the challenge behind this sizzle reel. That meant getting fluent in the brand quickly, then translating that understanding into a new way of thinking about design: how static elements live and move in time, and how to storyboard a concept before a single frame was built.
Part of that challenge was bringing the logo to life for the first time. I led the art direction on its movement, a treatment that's still in use today. I selected three client examples that represented the brand's mission and capabilities, then art directed a motion designer to execute the vision.
The reel was built for events, social, and the website, quickly becoming the brand's go-to introduction across every channel that needed to make a fast first impression.
Part of that challenge was bringing the logo to life for the first time. I led the art direction on its movement, a treatment that's still in use today. I selected three client examples that represented the brand's mission and capabilities, then art directed a motion designer to execute the vision.
The reel was built for events, social, and the website, quickly becoming the brand's go-to introduction across every channel that needed to make a fast first impression.
